CRM forms a contact base where the interaction and the history of contacts are managed and stored. The CRM contains instruments to create reports, import/export contacts, carry out analysis, and to perform segmentation of the target audience as precisely as needed. Contacts or leads can be divided among sales managers, marketing campaigns which can be analyzed, and access permission to any deal or lead can be varied depending on its status or other parameters. The interface in the CRM is convenient and intuitive, and it includes a CRM-only activity stream. This stream is a universal interface that enables actions (notes, emails, tasks & meetings). The CRM is accessible in the Mobile App so you can find the information you need while on the move.